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How Ninajirachi Built An Online Community
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THE HEAPS NORMAL SOUND SYSTEM
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TRY OUR NEW JAZZ STOUT!
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NEW IN: THE CAMO SCHOONER BUNDLE
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INTRODUCING KARMA CASES!
FEELING THIRSTY?
TOO GOOD TO BE WASTED
We’re an independent, Aussie-owned and made purpose-driven non-alc beer company on a mission to redefine the way we play.Â
We reckon some things in life are too good to be wasted, like having a good time, a good chat and a good drink. We’re the weirdos redefining normal for the better and celebrating people who do the same. We also make drinks, but we don’t care how much or how little you’re drinking, unless it’s water (yuck).
NORMAL STORIES
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From the Schoolyard to the Mosh Pit
Our first big US adventure felt like stepping into a wild punk love-in. Oakland showed up, and we showed up with cold non-alcs and open hearts.
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How Ninajirachi Built An Online Community
Ninajirachi’s debut album I Love My Computer is a heartfelt ode to growing up online, building community, and turning digital connection into real-world impact.
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Not A Real Sport: What Bike Polo Taught Me About Showing Up
From DIY beginnings to the world stage, our very own Clint explores how bike polo became a lifelong lesson in community, resilience and showing up (on and off the court).
BEER WITHOUT THE HANGOVER
IN THE SHOP WINDOW
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Heaps Normal supports the spirit of reconciliation and acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respects to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.