Join Normal Friends Program

NORMAL FRIENDS PROGRAM

This page only gets shared with the best people, so congrats - you’ve made it. Take a load off, crack open a tin and have a read.

The word legend gets thrown around a lot. A legend is someone who stands for what they believe in, drives change in the world around them, and has the passion and panache to back it up. Normal Friends is a program we’ve set up to profile, promote and support our mates, dead-set legends creating their own normal.

Every one of our Normal Friends is doing awesome things. From giving a voice to hard truths, or challenging the inequality of prize money between genders, to inspiring a generation of young First Nations musos to follow their dreams. Showing the world that fine dining doesn’t always have to include booze for it to be great, to keeping alive the language of their cultures through song or even simple dreams of how lasagne can change lives.

We set up our Normal Friends program to not only give our humble voice to the people we’re stoked on, but to help them achieve their dreams, whether they seem normal or not.

WHAT CAN WE DO FOR YOU?

Co-create part of your next project by assisting with content creation, production, or events by leveraging our creative mates, venues, and artists.
Help fund hard costs that are holding you back, like flights, equipment, promotion or materials
Provide beer and merch for you, your events, your followers, and your fans at low or no cost.
Support your shows and offset or eliminate the costs of venue hire through our extensive venue network.
Promote you across our channels and through our partners. We don’t like to talk about it too much, but we have one of the most engaged social media followings of any brand in Australia.
Profile you in a video, article, photo essay or other piece of digital content. We’re always open to ideas.
Develop merch or other products for you, and sell them through our store.

WHAT CAN YOU DO FOR US?

Tell your fans, followers, and friends how much you love us. We’d love that.
Chuck our logos on your promotional material and at events, or flag us as a presenting partner for your event.
Help us promote new beer, merch, and events.
Post and send us photos of you drinking our beer and wearing our merch.
Develop articles, videos, photo essays, playlists, and other digital content for us to share on our channels.
Come to our events and invite your mates.
Intro us to your friends who are doing similarly cool things.
Swing us a few tickets to something we can share with our fans.
Make sure our beer is the beer of choice at your events, in the green room or backstage, or at your venue or shop.

LET'S BUILD SOMETHING AWESOME TOGETHER!

If we’ve shared this page with you, you’re obviously making some ripples, if not waves. We’ve got dreams of our own, so maybe we can help each other out, and who knows - maybe we’ll end up being friends for life.

When it comes to our friends we’ll shout it from the rooftop! From helping create change together, to telling stories that need to be told, to sharing and creating music, funding trips and tours, from the ocean to our favourite live venues, we’re all about letting it be known.

We work with our Friends in a bunch of different ways, and we’ve chucked some examples down below.