Whether you’re a goth baddie, supreme surfer, gamer gal, e-biker or somewhere in-between, summer is an invitation to give it a crack. Swing for the fences. More when, less why.
It’s time to Try. Something. New.
Because Fling is back on the menu. And we have a brand new brand ambassador to prove to you that anyone can Try Something New, especially a delicious Fling Fresh Orange Sour on a balmy summer day.
Without further adieu, please let us introduce our new face of Fling.
They’re a Fling for the ages. They’re the life of the party. They’re friends with rappers and farmers alike. They’re a country hopping septuagenarian who's lived a thousand lives. And you’re damn right they know how to enjoy a good drink.
They are… the celebrated gallerist of Mais Wright… the visual artist with a recent retrospective at the MCA… the larger than life three -watch wearing Leeds-via-New York-via Sydney sider Hilarie Mais.
Because if Hilarie can be a model for the first time at 74-years-old, then you can Try Something New too.
It’s cute. It’s hot. It’s bright and it’s breezy.
No it’s not your nanna with freshly baked cookies, it’s Heaps Normal’s cult Fresh Orange Sour back on the menu baby.
No plans, no pressure, no strings, no commitments. Fling is sour beer done bright with flavours of blood orange, fresh thyme, and a touch of malt sweetness, balanced by a gentle sour tang. Pouring with a bright golden hue and playful fizz, the result is a refreshing hit of citrus that’s equal parts summer sun and spark in a frosty can – the ideal ‘gateway’ beer for those who don’t drink a lot of beer.
So it’s time to ring-a-ding-a-Fling because winter is gone. Fizzing with energy, full of orange crush, and just enough spark to keep things interesting, Fling is here for all the summer moments that are too good to be wasted.
And if our 74-year-old new Face of Fling can Try Something New, you can too.
You’ve seen Fling. You’ve drank Fling. Now wear Fling. You Fling?
A true Fling requires the right uniform. Bright, breezy and ready for whatever - like these sporty little shorties. They arrive with a classic retro cut, easygoing comfort and just enough Fling to keep things interesting.
No itineraries, no dress codes, no stiff fabrics, no overthinking. Just the freedom of moving fast, slow, or no. These shorts don’t ask for much, only that you pull the drawstrings, step into the sun and let the afternoon take over. Try Something New, give those pins a fresh new outlook on life, and soak up summer.
They might just be the perfect companion for a cold citrus hit in hand too.
CREDITS
Image 1: Hilarie wears
Connie Costas CD Hat
Vintage Knit Tie
Giorgio Armani Button Up Shirt
Vintage Yves Saint Laurent Blazer
Vintage Pinstripe Pants
Vintage Italian Shoe
Image 2: Hilarie wear
Jeremy Scott Tracksuit
Balenciaga Sunglasses
Photography: Lexi Laphor
Stylist: Georgia Harper
Model: Hilarie Mais
Video: Tyron Seeto
Assistant: Elliot Shields
Learn more about Hilarie's work
+ Special shoutout to our friends at Above The Clouds for lending us their latest collection.