SEE IT TO BELIEVE IT

We worked with Semi Permanent and Director Charlotte Mars to showcase stories from inspirational friends living, creating and defining their own normal. We’ve lovingly called this series Normal People.

Our dear friend Jono’s journey to where he is today has been anything but normal but to him, it is. 


He is a commercial photographer, filmmaker and explorer who has lived in the Middle East and South East Asia before settling in the Northern Rivers district of New South Wales, Australia. After a life-changing surfing accident created an inflection point of renewed self-discovery, his sense of adventure and ambitious frames took on new meaning for the role a camera can play in seeing the world. His view on life is much like his view on photography, it is more about the people, the places and the times you have along the way, the photo is just the trigger for these memories.


Enjoy episode 2, titled See It to Believe It, featuring Jono Tan.

Starring: Jonathan Tan

Director: Charlotte Mars 

Cinematographer: Nisa East 

Editor: Ryan Haysom

Sound recordist: Philip Myers 

Underwater dop: Robert Sherwood 

Camera assistant: Tahira Donohue Bales

Production assistant:Kate Atkinson

Stills: Jonathan Tan & Anouk Berney

YOU MAY ALSO BE INTERESTED

  • A Heavenly Duo: Our First Pizza Party with Shuggie's

    We kicked off our first U.S. event at Shuggie's with A Heavenly Duo—a pizza party in the Bay Area featuring free Heaps, a brain dish and serious funhouse vibes. 

  • Sketchy Business with Clint O'Hanlon

    Our very own Brand & Creative Manager is on the spotlight for our very first edition of Sketchy Business, the highly unofficial interview series full of spicy questions, snack opinions, and the occasional doodle. 

  • Why Music Festivals Are Too Good To Be Wasted?

    Why Music Festivals Are Too Good To Be Wasted?

    Music festivals are a huge part of Aussie culture — but they’re under threat. Writer Ben Madden dives into why these events matter more than ever, spotlighting the people behind the scenes fighting to keep them alive. These are the moments, memories, and communities worth protecting.