Heaps Normal is turning two!

Thanks so much for supporting us in whatever way you could, buying beers, coming to events, leaving ace comments on our socials or simply just trying to rethink your own personal relationship with booze. We don’t really like to shout about ourselves at all and try to avoid the preaching game but it’s moments like these where we like to reflect. It seems like only yesterday we had our first birthday but with another Normal July almost over, it must be true.

So, staying true to self form, here’s a list of all the times over the last year where we’ve Just Done Our Best!

Asked some serious questions at Normfest

We came together at the Paramount Theatre to showcase some of our Heaps Normal films, discuss thoughts and ideas challenging normal and enjoyed great tunes for our first annual Normfest celebration.

A handful to a minibus!

The Heaps Normal family grew from 8 staff members to 23 since last August,  plus we’ve had the addition of not 1 but 2 awesome Heaps Normal babies!

Helped give Green is The New Black a voice

Our friends In Hearts Wake struct out on a journey to rethink how a record can be made environmentally friendly from start to finish, the finished product is their awesome album and supporting documentary, Green is the new Black.

Got in with some rad conversations

Continued the laughs with Mid Flight Brawl, talked surfing with Lipped, shared creative thoughts with Funny Business and talked best ways to cut back with How I Quit Alcohol 

Decided to give our community More Beer for Less Money

The decision was made to say goodbye to our beloved 355ml cans and move into the larger 375ml gang! Big Pants! What better way was there than to ask Jordan himself to let the world know.

XPA had its Debut at #20 at GABS

Thanks to all the awesome beer lovers our Quiet XPA got inside the prized top 20 in the Great Australian Beer Spectacular list.

Another Lager - Joined the family

Our favourite lager hit the pubs and hands of thirsty punters across the country. No Booze, no worries. Perfect for any occasion where you’re thirsty! So good you won’t even notice there’s no alcohol.

Enjoyed Beer Milk - April Fools

The first of its kind, Beer Milk - our April Fools joke for the world. Who knows, it was so popular we may just put it into production in the year to come?

Joined the ARIAS to present ARIAS week and the ‘Best Australia Live Act’ award

We love all things music here at Heaps Normal, especially live music. We’re honoured to support the ARIAS and Australian Live Music this year, the next and more…

XPA won ‘country winner’

The World Beer Awards shocked us with the announcement our Quiet XPA got Gold in the No & Low Acl category at the World Beer Awards.

Joined the WAW

“It’s hard to be what you can’t see”. We proudly joined up with We Are Warriors to become a major supporter and to add our voice to their cause; sharing inspiring stories of resistance and resilience to inspire first nations youth to help them dream big and be whatever they want to be.

Sponsored the SRFC

Sydney Rangers Football club is Sydney’s first openly gay football club and a champion for the LGBTQIA+ community in sport. We joined forces with them to help drive more pride in sport.

This Is Not Normal campaign

This is not normal, at least it shouldn’t be… We lead the charge, supported by many amazing other companies, with an environmentally focussed campaign directed toward stronger reactions to climate change by the Australian government.

Introduced the world to Dennis

We met and got to better understand the inner workings of the wonderful person that is Dennis. Brand ambassador and all round good friend to all.

Made the 100 Best Innovators list for The Australian

Sitting in very good company on the top 100 innovators list.

We ran our first rave
Last but not least, last Friday we put on our first show presented by Heaps Normal. A wonderful rave with a very talented lineup of artists.


  • UNDER THE BAR(RE) - Emily Seymour

    UNDER THE BAR(RE) - Emily Seymour

    We caught up with Emily before her rehearsal for their international tour and talked about mishaps, missed luggages and the cultural shifts in the arts and dancing world.


    We caught up with Hamish, the wizard behind the venue, to spill the tea on what makes Section 8 the definitive alleyway experience.


    We sat down with Lucy to chat about her music, inspirations and aspirations, and what it means to be a storyteller in the ever-changing landscape of the music industry.